In 2020, HeyYou Project started with a simple idea: create a hoodie that could make people smile and spread positivity without saying a word. The response was incredible, and our customers quickly fell in love with what it stood for.

One of our customers later suggested that we donate a percentage of our profits to suicide prevention and mental health awareness organizations—and that’s exactly what we chose to do.

Starting in 2021, our mission grew beyond spreading smiles. We set out to raise awareness and help challenge the stigma around mental health. HeyYou Project went through a small rebrand to better reflect that purpose, and that vision is what defines HeyYou Project today.

Like any meaningful journey, building this project hasn’t been easy. There have been challenges and obstacles along the way, but the kind messages and support we receive daily remind us why this work matters and keep us moving forward.

We truly can’t thank you enough for being part of this and helping turn HeyYou Project into something real. We’ll keep showing up, keep spreading hope, and keep pushing until mental health stigma is a thing of the past.